The new “Spring-Summer 2023” collection has been released on Myntra — an online shopping site for fashion and lifestyle in India, and the homepage will emphasize the assortment to make it simpler for customers to choose their ideal wardrobe options.
The new collection is being promoted by Myntra as a one-stop store including over 1.5 lakh pieces from 2,500 recognized brands in a variety of categories, including ethnic wear, work wear, footwear, sportswear, western wear, men’s casual wear, event dress, and beauty & personal care.
Along with that, a variety of collections will also be launched in the summer including the Handloom Collection by Fabindia, the New Season workwear collection by Louis Philippe and the H&M Colorburst Collections among others.
Myntra has also worked with over 60 prominent domestic brands which will launch their SS23 collections on the platform, which include labels like Mando, US Polo, Gant, Pantaloons, Forever New, Levi’s, Allen Solly, Tommy Hilfiger, W and Biba.
Around 100 international brands and more than 70 direct-to-consumer brands will also be displaying their collections, and collaborating with over 350 popular content creators, including leading influencers, Style Squad, and its StyleCast army.
These creators will implement reels, stories and statics to amplify the visibility of the spring-summer collection.
