Next plc is a British multinational clothing, footwear, and home products retailer that has planted £70 million more sales than expected over Christmas after a rise in online orders of party dresses and occasion wear.
As per the retailer now it is expected to make £822 million in annual profits, more than £22 million previously expected and almost 10% ahead of pre-pandemic levels.
On the other hand, before eight weeks to Christmas, its sales rose 20% in 2019 despite suffering “materially lower” levels of stocks than it had hoped for.
Also, its delivery service had been affected by labor shortages in its warehouses and distribution networks.
Next said, “The fact that our sales remained so robust in these circumstances is, we believe, a testament to the strength of underlying consumer demand in the period.