The occasionwear company Adrianna Papell published its most recent objectives for 2023, rebranding its Aidan Mattox by Adrianna Papell and Aidan by Adrianna Papell lines in addition to launching a new contemporary label called Liv Foster.
The rebranding strategy will reach out to both current and future customers by providing a range of designs, sizes, and price points. Both lines have a modern aesthetic, ensuring that buyers get the most recent trends while still appreciating the distinctive quality and design.
In addition to cocktail dresses and occasion gowns in feminine designs, Aidan Mattox by Adrianna Papell will keep presenting ‘elevated, feminine silhouettes’.
Sue Reid, Managing Director of UK and international sales said, “The Adrianna Papell group of brands will offer even more choice for every discerning customer looking for high-quality, feminine and eternally elegant occasion wear.”
Additionally, the business is introducing its new Liv Foster line, which it describes as trend-led, smart and with a strikingly contemporary feel, the collections will debut in spring 2023.