Cult&Rain–a ‘phygital’ fashion brand– partnership with cultural hub network Outernet launched a new metaverse experience called Cultr World.
Basically, the immersive online world has been built to combine social engagement with commerce through photo-realistic graphics and creative intergalactic designs.
For this, the brand’s products showcased the experience as it looks to continue blurring the lines between virtual reality and real life.
Notably, the world itself features virtual waterfalls, graffiti walls and dramatic views in a bid to take a radical step towards the digital future.
Founded by George Yang, Cult&Rain’s origins are rooted in Web3 and non-fungible token (NFT) culture, also the brand offering physical products along with digital iterations that can be worn by avatars.
Currently, shoppers are able to purchase a number of sneakers from the brand’s Genesis collection via NFT marketplace OpenSea.
Nowadays, it is planning to release a “phase 2” of its metaverse initiative, coming September 2022, as well as a digital e-commerce store in October and various international pop-ups.