The only habitable planet earth is increasingly burdened with industrial pollution. Textile manufacturing industry tops the list among them. Though there are some companies who are trying to get rid of use and throw away model. Parà Industrial Group specialises in textiles is fully aware of the environmental impact that textile manufacturing has on the planet and wants to help find a solution.
Parà CEO Matteo Parravicini says, “Parà has always pursued a policy of respect for natural resources. In fact, Parà has invested in a water and a wastewater treatment plant, a cogeneration plant to obtain hot water and steam for its sites, and a photovoltaic plant to obtain clean solar energy. This is Parà.”
Furthermore besides dropping its CO2 footprint, Parà is seeing at ways in which it can recover and reuse old products from customers once these have reached the end of their working life.
It’s an approach that seeks to embrace what is known as the circular economy. Instead of the current linear take, make and dispose model, it aims to circulate materials again and again so nothing gets thrown away.
Matteo believes this is essential, “It’s important because I know that we do not have a ‘Planet B’ and I know that our processes have an impact on the environment.
“At this point, the search for sustainable products becomes the real key to the future. Our target market wants companies to invest in this field.”
Parà Industrial Group is a family company and for three generations has been producing textiles with outstanding aesthetic and technical qualities used for sun protection, indoor and outdoor furnishing accessories, and marine.
With its hallmark Italian style, Parà Group is present in a number of territories across Europe and the World, either directly or through distributors. Its constant capacity for innovation and the quality and distinctiveness of its products have made it one of the key players on the international market; this is proved by the fact that the fabrics of the Group has been selected from the President Barack Obama’s family to decorate the White House internal.
Parà Group has won a reputation on the market as a manufacturer of high quality textiles, strictly “Made in Italy” with close monitoring of the entire production cycle, vertically integrated from the spinning to the weaving stages, from printing to dyeing, from coating through to finishing. Quality, style and service as well as ongoing investment in communication and marketing have earned Parà pride of place in the high-end segment.
With 6 manufacturing plants and significant market penetration, Parà Group is present in 3 specific business sectors: Sun protection, Indoor and outdoor furnishing accessories, and marine.
Parà produces fabrics of great aesthetic value and high technical quality used for sun protection, interior and exterior decoration and marine with a strong Italian identity style. The Parà Group is present in 65 countries both in Europe as well as worldwide through branches, distributors or agents showing a consistent ability to innovate with quality and distinction. It is one of the major player in the international market, and this is proved by the fact that the fabrics of the Group have been chosen by President Barack Obama’s family to cover the White House’s furnishings.
