For the first time, the world-class brand Prada is going to showcase its entire sustainable Re-Nylon collection at London’s Selfridges departmental store. Prada’s pioneering project, Re-Nylon, introducing a sustainable line of iconic Prada bags executed in a unique new generated nylon, ECONYL®.
ECONYL® nylon is obtained through the process of recycling and refining plastic waste collected from the ocean, fishing nets and textile fiber waste. It can be recycled uninterruptedly without any quality loss, through the process of yarn, depolymerization and re-polymerization.
The project reflects Prada Group’s vision for promoting corporate culture, which includes the idea of increasingly sustainable balance, bringing value to its day-to-day work in society. Prada’s heritage is a vital element of history and a feature of its approach to contemporary fashion, symbolizing the nylon brand.
“I am very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal is to convert all Prada virgin nylon to Re-Nylon by 2021. This project highlights our continued efforts to promote responsible business. This collection will allow us to contribute and create products without using new resources” said Lorenzo Bertelli, Prada Group Head of Marketing
The Prada Re-Nylon collection introduces six classic styles for both men and women. Prada has also created a complete line-up of ready-to-wear, footwear and accessories made from technical components. The collection is set to launch worldwide in September.
The Prada re-nylon project is a product of a partnership between Italian textile yarn producer Aquafil with more than half a century of expertise in making synthetic fibers. Over the years, Aquafil has invested heavily in ground-breaking research and the development of sustainable materials, producing old to new.
According to Prada group, one percent of the proceeds from the sale of Re-Nylon bags will be donated to a project related to environmental sustainability. Prada, in partnership with UNESCO, is developing educational activities that involve the implementation of dedicated lesson plans to inspire instructors using plastic.