Fast fashion chain Primark is increasing its sustainable ‘Primark Cares’ range with new skinny jeans in collaboration with material innovators Unifi, Inc and its Repreve Our Ocean fiber, which makes denim from throwaway plastic.
The jeans contain a mixture of a unique recycled fabric made from plastic bottles. which will be collected from land within 50 kilometers of the coastline.
Then the bottles are ground and melted into pellets before being spun into the innovative polyester fiber. The Primark and Repreve Our Ocean jeans are finished using 33% Repreve Our Ocean polyester, which is then blended with 58% cotton, 7% viscose and 2% elastane to create a comfortable stretch fit.
Lynne Walker, Director of Primark Cares said, “We are so excited to collaborate with a partner as trusted and recognized in its field as Repreve for this, our latest denim launch.”
“We know that working with new partners to increase our use of innovative recycled materials plays a big role in helping us to expand the choice of fashion and products under our Primark Cares label,” Walker added.
“This is all part of our goal to help our customers make more sustainable choices, at a price they can afford. Customers should expect lots more to come from Primark Cares in the next few months,” he concluded.
Primark’s collaboration with Repreve Our Ocean is the newest launch from the Primark Cares label, which offers an extensive range of products made with recycled fibers or more sustainably sourced materials.
