Sporting goods brands Puma is assuring a fashionable design for Jamaica’s athletes at the Olympic Games, which will be technically effective for the athletes to perform at their ultimate best in the quest for glory.
According to Global Head of Product Line Management, Track and Field, José van der Veen and Senior Designer Select Collaboration Apparel, Michelle Riley, Puma’s brush technology will be a key aspect of the Jamaican gear at the Olympics.
The Olympic Games will take place in Tokyo, Japan from July 23-August 8, when Jamaica will challenge other track and field superpowers, especially in the sprints, which will have several Jamaicans who are favored to medal.
The brush technology – which is a new technology – implementing and launching for the first time on the Olympic kits and those are brushes that are strategically placed in those areas of the garments to avoid air resistance, to make the products aerodynamic.
“The fabric bases for the performance kits as well, it’s branded sustainable feather called econyl. It’s like recycled nylon and it’s coming from fishing nets, which is really unique. So we are really being sustainable without compromising performance or style, which are really good elements,” Riley added.
“So, the fabric still performs at its best level and it’s comfortable for the athletes but also super eco-friendly and then the rest of collection for apparel anyway, is also recycled polyester and nylons, so throughout the collection, we are super conscious of sustainability,” she stated.
The running gear is also made of thermo-regulated fabric, which will help to cool the athletes during the expected heat of Tokyo. These are specifically designed holes at key areas of the kits although these pieces, will not be very fashionable, but is expected to boost performance.