Purple Turtle, a leading kids’ edutainment brand, has moved into the kidswear segment with the launch of T-shirts for children aged 2-5 years.
According to the brand, kids’ T-shirts have been made out of skin-friendly fabric – soft, breathable 100% cotton that infants, toddlers and preschool-age children can feel comfortable wearing all through the day.
Available in regular fit in three different sizes, these tees come in four bright colours – white, black, blue and yellow. The designs include cute, colourful animal characters seemingly ready to accompany kids on all their day-to-day adventures.
Manish Rajoria, Founder and CEO of Aadarsh Technosoft Pvt., and the Owner of Purple Turtle IP said, “Purple Turtle kids’ T-shirts have been designed with fun, comfort and style in mind.”
With the amazing response we had from Purple Turtle books and animated series, we decided to venture into kidswear. Kids love Purple Turtle stories, he further added.
Now, they can flaunt their little hero on their outfits. They are also toying with the idea of having more clothing lines for children, similar to their T-shirts – high-quality, fun, sustainable, gender-neutral, all of which resonate with the spirit of Purple Turtle.
Accordingly, to ensure children’s safety and well-being, water-based and non-hazardous inks have been used for printing Purple Turtle kids’ T-shirts.
On the other hand, cotton is biodegradable and recyclable, so this collection will appeal to climate-conscious modern millennial parents who are increasingly shifting towards sustainable clothing options, as informed by the brand.