- Advertisement -
Thursday, December 1, 2022
Home Functional Brands & Retail Purple Turtle launches skin-friendly kidswear

Purple Turtle launches skin-friendly kidswear

Purple Turtle, a leading kids’ edutainment brand, has moved into the kidswear segment with the launch of T-shirts for children aged 2-5 years.

Purple Turtle launches skin-friendly kidswear
Figure: To ensure children’s safety and well-being, water-based and non-hazardous inks have been used for printing Purple Turtle kids’ T-shirts.

According to the brand, kids’ T-shirts have been made out of skin-friendly fabric – soft, breathable 100% cotton that infants, toddlers and preschool-age children can feel comfortable wearing all through the day.

Available in regular fit in three different sizes, these tees come in four bright colours – white, black, blue and yellow. The designs include cute, colourful animal characters seemingly ready to accompany kids on all their day-to-day adventures.

Manish Rajoria, Founder and CEO of Aadarsh Technosoft Pvt., and the Owner of Purple Turtle IP said, “Purple Turtle kids’ T-shirts have been designed with fun, comfort and style in mind.”

With the amazing response we had from Purple Turtle books and animated series, we decided to venture into kidswear. Kids love Purple Turtle stories, he further added.

Now, they can flaunt their little hero on their outfits. They are also toying with the idea of having more clothing lines for children, similar to their T-shirts – high-quality, fun, sustainable, gender-neutral, all of which resonate with the spirit of Purple Turtle.

Accordingly, to ensure children’s safety and well-being, water-based and non-hazardous inks have been used for printing Purple Turtle kids’ T-shirts.

On the other hand, cotton is biodegradable and recyclable, so this collection will appeal to climate-conscious modern millennial parents who are increasingly shifting towards sustainable clothing options, as informed by the brand.

Related News

Trützschler and Valérius 360: A breakthrough for recycled yarn

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. But it needed a partner with the power to make...

Inditex and BASF jointly launch detergent to reduce microfiber release

With the aim of reducing microfiber release during washing, Spain’s Inditex and Germany’s BASF have launched the first laundry detergent, contains a combination of...

Functional Fashion Issue 35 week 47 2

 Download now  

ES3G’s technology to enhance competitiveness and transparency

Kris Van Broekhoven, CEO of UK Company- ES3G Limited and Munawar Uddin, Bangladesh Country Manager called on BGMEA President Faruque Hassan at BGMEA Complex...

BGMEA calls for faster and simplified customs bond services

BGMEA has urged the Customs Bond Commissionerate (CBC) to provide faster and more simplified services to the RMG industry. The trade association also called for...

More like this

Trützschler and Valérius 360:

Trützschler and Valérius 360: A breakthrough for recycled yarn

0
Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. But it needed a partner with the power to make...
Inditex and BASF jointly launch detergent to reduce microfiber release

Inditex and BASF jointly launch detergent to reduce microfiber release

0
With the aim of reducing microfiber release during washing, Spain’s Inditex and Germany’s BASF have launched the first laundry detergent, contains a combination of...

Functional Fashion Issue 35 week 47 2

0
 Download now  
ES3G’s technology to enhance competitiveness and transparency

ES3G’s technology to enhance competitiveness and transparency

0
Kris Van Broekhoven, CEO of UK Company- ES3G Limited and Munawar Uddin, Bangladesh Country Manager called on BGMEA President Faruque Hassan at BGMEA Complex...
BGMEA

BGMEA calls for faster and simplified customs bond services

0
BGMEA has urged the Customs Bond Commissionerate (CBC) to provide faster and more simplified services to the RMG industry. The trade association also called for...
- Advertisement -