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Home Functional Brands & Retail Reebok launches new apparel collection ‘Yard Love’

Reebok launches new apparel collection ‘Yard Love’

Reebok, an American manufacturer of athletic footwear and clothing, has announced “Yard Love” hoodie and T-shirt collections, which pays tribute to Black Greek organizations in the US.

Reebok launches new apparel collection called ‘Yard Love’
Figure: Reebok, an American manufacturer of athletic footwear and clothing, has announced their “Yard Love” hoodie and T-shirt collection, which pays tribute to Black Greek organizations in the US.

The collection, which is available in colorways popular among different Black Greek organizations, honors people who battled racial segregation and hurdles on largely white college campuses.

In various colorways, the collection includes seven hoodies and seven t-shirts.

Yard Love is the latest initiative in support of Reebok’s United against Racism commitments to stand up and strengthen the brand’s diversity and inclusion efforts both internally and externally.

“As a member of a historically Black Greek organisation, January, the founding month of my sisterhood, is incredibly special to me,” said Portia Blunt, VP of apparel at Reebok.

These communities foster a unique bond and heritage of service work that has been maintained for over a century. I am proud to have the opportunity to celebrate and honour the legacies of these organisations and create a capsule many of our team members can tell their personal stories through, she added.

Along with that, John Moore, SVP, US commercial sales, Reebok said, “This collection will help shine a light on the important efforts of historically Black fraternities and sororities, and as a member of a Black Greek organisation, we believe in the power of human achievement and are committed to justice and equality for all.”

Notably, the brand is pledging to donate a minimum of $25,000 to UNCF (United Negro College Fund).

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