Luxury fashion brand Gaucho-Buenos partnered with digital art platform Apollo Art to give audiences a unique digital experience at Gaucho’s US flagship retail store.
The store will open this month. It is touted to be the first-of-its-kind bespoke experiential gallery.
According to Gaucho Group Holdings Inc, the Apollo Premier, a current mix of NFTs and physical art pieces marketed by Apollo Art, and exclusive Gaucho branded content are expected to be displayed in this collaborative project of Gaucho-Buenos Aires and Apollo Art.
Scott Mathis, chief executive officer of Gaucho Group Holdings, Inc said, “We are excited to embrace the latest in technologies, and to be able to display NFTs and other works of art at our Gaucho-Buenos Aires store.”
Besides, as they approach the debut of their flagship retail location in the Miami Design District this summer, so they are excited to see all design, display, and experiential elements coming together in these final days.
Gaucho Group Holdings Inc owns a number of e-commerce platforms that deal with leather goods and accessories, fine wines, and luxury real estate.
Also, its luxury leather goods and accessories brand Gaucho-Buenos Aires offers handcrafted pieces inspired by Argentinian wanderers and adventurers.
Apollo Art provides a unique marketplace where one can purchase digital art, NFTs, and physical art from creators around the world with proper guidance.