Sadderday, a minority-owned lifestyle brand has opened its first brick-and-mortar retail location and announced a set of NFT collectibles.
For the last nine years, the Brooklyn-based firm has sold its Sadderday clothing online and steadily building a community of loyal customers and brand advocates.
Brandon Jenkins was the founder of Sadderday, as an influencer in his neighborhood of Bedford-Stuyvesant, Jenkins created Sadderday to promote mental health awareness through an authentic & accessible streetwear brand.
Sadderday announced its NFT collection of dynamically generated duck characters in April, based on its most popular design to date, Sad as Duck.
Besides that, the NFTs will have a mint price of 0.03 Ethereum and will grant holders access to exclusive discounts, real-world events, and online opportunities with the brand.
Jenkins said, “We wanted to open up a physical location because building a brand completely online is a little impersonal. Meeting people in the neighborhood and connecting with other business owners has made the brand feel even more legitimate.”
Also, they have got the physical presence to connect locally, they wanted to make sure they could also connect on a deeper level with their community outside of NYC.
Co-owner and full-stack developer, Sebastian Stant, said, “We’re 100 per cent independent and homespun, and we want to prove that smaller brands can build successful block chain solutions in-house.”
