Aiming to expand in Latin America, Shein, a Chinese fast fashion e-tailer, appointed Marcelo Claure as the region’s chairman on January 31.
Working closely with Shein’s management group, Claure will be responsible for managing a $100 million investment as well as the company’s Latin American stakeholder relations strategy.
Sky Xu, CEO of Shein said, “We are thrilled to welcome Marcelo to Shein during an exciting time of growth for our company in Latin America.”
“His excellent track record as an entrepreneur and operational executive, combined with his deep experience growing global brands and building trusted relationships, will be instrumental as we expand in this important market,” he added.
Joining Shein, Claure said, “I am incredibly inspired by Shein’s vision of making fashion accessible to everyone through its unique on-demand business model.”
As a person who is passionate about Latin America and will be focused intently on investing there moving forward, this is a unique opportunity for him to contribute to the region together with Shein.
With the use of Shein’s supply chain technology, nearshoring can help local supply chains in Latin America’s developed nations like Mexico and Brazil expand.
“I am honored to join Sky and his executive team to help drive economic opportunities and job growth in Latin America,” he added.