With a motive of personalizing new cloth with colour embroidery technology, Coloreel- a Swedish technology provider from embroidery thread colouration– has partnered with Gina Tricot.
As a part of its Creative Studio initiative to offer more sustainable ways for customers to stay on-trend with upcycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in itsBorås flagship store.
Coloreel will install one of its instant thread colouring units at Gina Tricot in Pallashuset.
From there, customers can choose their favourite design from a selection of Coloreel ready embroideries and have their chosen clothing item embroidered in-store within a matter of minutes.
According to Emma Garrote, Global Production & Sustainability Manager at Gina Tricot, “The opportunity to explore Coloreel’s innovative technology with our customer’s in-store is an amazing opportunity for us at Gina Tricot.”
The technology of Coloreel will play a big part in our industry from a sustainability perspective going forward.
“We’re excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread colouring technology live in a retail environment. There is an increasing consumer demand for personalised and customised clothing. With in-store on-demand embroidery, Coloreel can bring true value to Gina Tricot’s customers,” said Elin Wengström, VP Marketing and Communication at Coloreel.