The American underwear brand has decided to now rebrand Thinx BTWN to Thinx Teens for wining its loyal base of young consumers.
Reportedly, the underwear brand will also be slashing the price of Thinx Teens to as low as US $ 16 and be coming up with an advertising campaign.
However, later this year the brand will sell at Walmart.com and Target.com.
The brand is appealing to young consumers by stressing on the re-usability of its underwear. It is easy to wear & wash and is intuitive to use – besides keeping new menstruators fresh and dry.
Thinx was founded in 2013 and is majorly known for its period underwear.
Thinx gained some advantage in the period underwear wars in February when consumer products giant Kimberly-Clark, maker of Huggies, Kleenex and Kotex, acquired a majority stake, three years after making a minority investment.
