- Advertisement -
Friday, June 9, 2023
Home Functional Brands & Retail Victoria Secret selects 3D virtual fitting technology ‘Verifyt®’ for bra

Victoria Secret selects 3D virtual fitting technology ‘Verifyt®’ for bra

Victoria’s Secret & Co introducing new bra fit technology Verifyt®, has partnered with NetVirta within the retailer’s app for Victoria’s Secret and Victoria’s Secret Pink bras.

victorias-secret
Figure: The retailer will use this 3D scanning technology to provide shoppers with personalized bra size recommendations and to simplify the process of finding the right-sized bra.

The retailer will use this 3D scanning technology to provide shoppers with personalized bra size recommendations and to simplify the process of finding the right-sized bra.

According to Victoria’s Secret, it has about 23,000 associates trained to conduct bra fittings in stores, but the integration of fit technology is part of the company’s effort to streamline the bra fitting process, reduce returns and improve the overall shopper experience.

Regarding this, Christine Rupp, Chief Customer Officer for Victoria’s Secret said, “We have always dedicated ourselves to providing an exceptional customer experience, and our measuring and fit capabilities set us apart in the industry.”

They are excited to offer this new technology to their customers and give them even more confidence when buying their favourite Victoria’s Secret and Pink bras, she added.

Notably, with this technology, customers online can easily select the best size and fit, reducing the need for returns and improving the overall customer experience.

Julia Barry, Director of Marketing at NetVirta said, “Finding the correct bra fit is a challenge for most women, and the challenge is magnified for those looking to shop online, with Victoria’s Secret, we will solve for one of the hardest-to-fit product categories in apparel retail.”

Related News

Functional Fashion Issue 04 week 10

 Download now  

Boohoo launches first pop-up shop in London to showcase new arrivals

Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...

Sweden and Indian researchers create new technology to purify tainted water

Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...

NC State separates mixed cotton from polyester by using enzymes in US

A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...

More like this

Functional Fashion Issue 04 week 10

0
 Download now  
Boohoo launches first pop-up shop in London to showcase new arrivals

Boohoo launches first pop-up shop in London to showcase new arrivals

0
Fashion retailer Boohoo has announced the opening of its very first pop-up store in Central London on Great Portland Street. The store opened on March...
Sweden and Indian researchers create new technology to purify tainted water

Sweden and Indian researchers create new technology to purify tainted water

0
Researchers from Malaviya National Institute of Technology, Jaipur in India and Chalmers University of Technology in Sweden have created a new technique that quickly...
Blended cotton polyester

NC State separates mixed cotton from polyester by using enzymes in US

0
A team at North Carolina State University (NC State) has developed an enzyme-based method for separating mixed cotton and polyester fabric in the US....
H&M donates books and dressmaker mannequins to CIEOSH and BUFT

H&M donates books and dressmaker mannequins to CIEOSH and BUFT

0
H&M Group, a multinational clothing giant, contributed books and dressmaker mannequins to the BGMEA Centre of Innovation, Efficiency and Occupational Safety and Health (CIEOSH)...
- Advertisement -