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Thursday, December 1, 2022
Home Functional Brands & Retail Victoria Secret selects 3D virtual fitting technology ‘Verifyt®’ for bra

Victoria Secret selects 3D virtual fitting technology ‘Verifyt®’ for bra

Victoria’s Secret & Co introducing new bra fit technology Verifyt®, has partnered with NetVirta within the retailer’s app for Victoria’s Secret and Victoria’s Secret Pink bras.

victorias-secret
Figure: The retailer will use this 3D scanning technology to provide shoppers with personalized bra size recommendations and to simplify the process of finding the right-sized bra.

The retailer will use this 3D scanning technology to provide shoppers with personalized bra size recommendations and to simplify the process of finding the right-sized bra.

According to Victoria’s Secret, it has about 23,000 associates trained to conduct bra fittings in stores, but the integration of fit technology is part of the company’s effort to streamline the bra fitting process, reduce returns and improve the overall shopper experience.

Regarding this, Christine Rupp, Chief Customer Officer for Victoria’s Secret said, “We have always dedicated ourselves to providing an exceptional customer experience, and our measuring and fit capabilities set us apart in the industry.”

They are excited to offer this new technology to their customers and give them even more confidence when buying their favourite Victoria’s Secret and Pink bras, she added.

Notably, with this technology, customers online can easily select the best size and fit, reducing the need for returns and improving the overall customer experience.

Julia Barry, Director of Marketing at NetVirta said, “Finding the correct bra fit is a challenge for most women, and the challenge is magnified for those looking to shop online, with Victoria’s Secret, we will solve for one of the hardest-to-fit product categories in apparel retail.”

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